Blog
BrandScents aim to not only supply you with quality product but introduce you to and walk with you through a journey of marketing with Fragrance. We hope to engage your business in a unique way of spending its marketing budget to boost your bottom line and at the same time keep your employees and clients smiling.
Intentionally scenting your yoga studio
Your sense of smell is not only functional but incredibly intuitive. Your nose is saturated with knowledge about the world and its aromas. Yoga, therefore, relies on stimulating all of the senses. The age-old tradition of aromatherapy helps you achieve this synergy;...
Brand Scents: Scenting local banks
Scent marketing has proved to contribute to sales and brand identities in numerous industries. It is, therefore, no surprise that your more conservative industries have embraced intentional scenting. These industries include financial institutions that are using...
Something in the air(plane)
The transport industry continues to find new avenues to increase the wellbeing and comfort of its passengers. This has left them looking at the intentional scenting of these spaces. Whether their aim is to establish client loyalty or brand awareness, the addition of...
The smell of success: Understanding the different types of scent marketing
The marketing world continues to innovate and expand. Including scent marketing in your strategic efforts will solidify your place as thought leaders in marketing circles. The addition of scent promotion in marketing conversations is not mere conjecture but has...
Scenting your corporate bathroom
Why should companies prioritise the fresh and clean appeal of their corporate bathrooms? Because potential clients will on average experience both your lobby and your bathroom. These two spaces therefore become of utmost importance in setting the scene and tone of...
Who is using Scent Marketing?
You must have heard about scent marketing by now. Have you pondered over what it is, its usefulness and who would use it? A variety of stores, brands and products are affiliated with a bespoke and personalised scent. We’ve identified 6 companies that use scent...
How to attract and retain employees
It’s easy to have the mentality that “everyone’s replaceable” or no-one is indispensable. This is not always the mindset to have though as employee retention is often the key to success. Effective employee retention strategies not only improve office morale, but they...
Have you considered a wedding scent?
You have the perfect dress, you’ve chosen the flowers, you’ve booked the venue and the decor has been decided on. The big question is - have you decided on how you want your wedding day to smell? Yes, you read that right. Your big day is missing a wedding scent. A...
Scent your space and transport your mind into relaxation
There is something about a spa that creates an ultimate relaxing aura as soon as you walk in the door. There is a multitude of factors, like the beautiful smiling receptionist who happily greets you, the minimalist design, the heavenly light...
Bringing Scent into Your Marketing Budget
The new year is about new beginnings. Your business is back in full swing by now following the festive season break. Plans are made, sale targets are established and budgets are reviewed. One area of your budget that can be tricky to plan is your marketing spend. A...
