Blog
BrandScents aim to not only supply you with quality product but introduce you to and walk with you through a journey of marketing with Fragrance. We hope to engage your business in a unique way of spending its marketing budget to boost your bottom line and at the same time keep your employees and clients smiling.
Enhance the festive season shopping experience
Boost year-end sales with the lingering scents of Christmas. It’s that time of the year again - Christmas trees are up and glistening in tinsel and flickering lights. Christmas music fills the air and window displays are beautifully dressed to encourage the festive...
Let scent set you apart
Studies have long shown that the cost of acquiring new customers is far more than the cost of retaining existing ones. The same goes for your hard-working employees - hiring and training new employees takes time and money. And a good relationship with a supplier goes...
Bring the Scents of Spring to Your Office: How Certain Scents Can Rejuvenate Your Workplace
Spring in South Africa marks the start of the last push to year-end. For most employees, this time can start to get a little more challenging. The last 10% is always harder than the previous 90%. It’s very common that this last effort is difficult, to the point where...
Decorex Johannesburg 2018 – 25 Scents to Celebrate 25 years
Decorex is Johannesburg’s premier décor, design and lifestyle exhibition and this year they celebrated a successful 25 years. The event continues to shape the industry each and every year, bringing audiences exciting new spaces, trending designs and spectacular...
The Lap of Luxury: How Scent Marketing Can Exude Elegance
How we spend our money is forever changing, but one thing is for sure, the desire to appear like we have a lot of it has never changed. People are always looking to keep up with the Joneses (or these days it’s become the Kardashians). Regardless, as our wealth grows,...
Escapism Scent: Escaping Reality Through Scent
The recent cold weather will remind you more than ever; it’s time for a holiday. No one likes waking up to cold feet that snuck out of the covers overnight, or those moments standing outside the shower waiting for the frigid water to heat up. You would much rather be...
The Scent of Health: How Scent Marketing can Promote Wellness
Stepping into your favourite coffee shop to smell the aroma of beans brewing can really brighten your day. In the same way that a blown-out candle can have you thinking “happy birthday!” This is because scents house an incredible power in even the smallest doses. The...
Scent Takes the Stand: Scent Marketing for Trade Expos
A trade show or expo is the three-in-one experience. You get to show off your products or services to an audience that is there because they are actually interested in your industry. It’s a special space where your potential customers are right there in front of you,...
How To Explain Scent: The Descriptions of Smell
We’ve all been there - thinking “what is that?” as you experience an unfamiliar good (or even bad) scent in the air. You’ve also probably tried to identify the scent, like a burning desire to know exactly what it is and where you’ve smelled it before. Perhaps it was...
The Importance of Scent Marketing in the Casino
Casinos are a bright spectacle of lights and colours. Flashing signs with attractive offerings all over. It’s no secret that casinos know exactly how to attract hopeful winners. Casinos promise an exciting, sometimes thrilling night out, full of possibility. Most...
