by Brand Scents | Sep 17, 2019 | Business Marketing
Scent marketing has proved to contribute to sales and brand identities in numerous industries. It is, therefore, no surprise that your more conservative industries have embraced intentional scenting. These industries include financial institutions that are using...
by Brand Scents | Feb 7, 2019 | Business Marketing, Scent Marketing
The new year is about new beginnings. Your business is back in full swing by now following the festive season break. Plans are made, sale targets are established and budgets are reviewed. One area of your budget that can be tricky to plan is your marketing spend. A...
by Brand Scents | Mar 23, 2018 | Business Marketing, Scent Marketing
A healthy work-life balance has always been a challenge for many individuals all across the world. In the past, employees had a hard time trying to maintain the balance between their career and personal lives. However, nowadays it is a norm for established...
by Brand Scents | Mar 13, 2018 | Business Marketing, Scent Marketing
Decorex 2018 is coming up and the theme this year – “invigorate your senses”, is absolutely, well… Invigorating. Every year the event brings people together around ‘décor, design and lifestyle.’ This year Decorex have something very special planned. They’re planning...
by Brand Scents | Mar 8, 2018 | Business Marketing, Scent Marketing
Two new buzz words are flying around in the marketing sphere. Scent Marketing and Olfactory Branding – sound familiar? Is there any difference or are they actually the same thing? It’s a clear indication when certain terms become buzzwords they are of some...
by Brand Scents | Feb 26, 2018 | Business Marketing, Scent Marketing
Olfactory branding is dominating the marketing world but how does it work? What do you need to install it? Are there any technicalities you need to know about? Well, yes. There are a few things to consider before embarking on your scent marketing journey. It helps to...
