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Intentionally scenting your yoga studio

Intentionally scenting your yoga studio

Your sense of smell is not only functional but incredibly intuitive. Your nose is saturated with knowledge about the world and its aromas. Yoga, therefore, relies on stimulating all of the senses. The age-old tradition of aromatherapy helps you achieve this synergy;...
Something in the air(plane)

Something in the air(plane)

The transport industry continues to find new avenues to increase the wellbeing and comfort of its passengers. This has left them looking at the intentional scenting of these spaces. Whether their aim is to establish client loyalty or brand awareness, the addition of...
Scenting your corporate bathroom

Scenting your corporate bathroom

Why should companies prioritise the fresh and clean appeal of their corporate bathrooms? Because potential clients will on average experience both your lobby and your bathroom. These two spaces therefore become of utmost importance in setting the scene and tone of...
Who is using Scent Marketing?

Who is using Scent Marketing?

You must have heard about scent marketing by now. Have you pondered over what it is, its usefulness and who would use it? A variety of stores, brands and products are affiliated with a bespoke and personalised scent. We’ve identified 6 companies that use scent...
How to attract and retain employees

How to attract and retain employees

It’s easy to have the mentality that “everyone’s replaceable” or no-one is indispensable. This is not always the mindset to have though as employee retention is often the key to success. Effective employee retention strategies not only improve office morale, but they...