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Something in the air(plane)

Something in the air(plane)

The transport industry continues to find new avenues to increase the wellbeing and comfort of its passengers. This has left them looking at the intentional scenting of these spaces. Whether their aim is to establish client loyalty or brand awareness, the addition of...
Scenting your corporate bathroom

Scenting your corporate bathroom

Why should companies prioritise the fresh and clean appeal of their corporate bathrooms? Because potential clients will on average experience both your lobby and your bathroom. These two spaces therefore become of utmost importance in setting the scene and tone of...
Who is using Scent Marketing?

Who is using Scent Marketing?

You must have heard about scent marketing by now. Have you pondered over what it is, its usefulness and who would use it? A variety of stores, brands and products are affiliated with a bespoke and personalised scent. We’ve identified 6 companies that use scent...
How to attract and retain employees

How to attract and retain employees

It’s easy to have the mentality that “everyone’s replaceable” or no-one is indispensable. This is not always the mindset to have though as employee retention is often the key to success. Effective employee retention strategies not only improve office morale, but they...
Have you considered a wedding scent?

Have you considered a wedding scent?

You have the perfect dress, you’ve chosen the flowers, you’ve booked the venue and the decor has been decided on. The big question is – have you decided on how you want your wedding day to smell? Yes, you read that right. Your big day is missing a wedding...