Intentionally scenting your yoga studio

Intentionally scenting your yoga studio

Your sense of smell is not only functional but incredibly intuitive. Your nose is saturated with knowledge about the world and its aromas. Yoga, therefore, relies on stimulating all of the senses. The age-old tradition of aromatherapy helps you achieve this synergy;...
Who is using Scent Marketing?

Who is using Scent Marketing?

You must have heard about scent marketing by now. Have you pondered over what it is, its usefulness and who would use it? A variety of stores, brands and products are affiliated with a bespoke and personalised scent. We’ve identified 6 companies that use scent...