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We’ve all been there - thinking “what is that?” as you experience an unfamiliar good (or even bad) scent in the air.   You’ve also probably tried to identify the scent, like a burning desire to know exactly what it is and where you’ve smelled it before. Perhaps it was...

Casinos are a bright spectacle of lights and colours. Flashing signs with attractive offerings all over. It’s no secret that casinos know exactly how to attract hopeful winners. Casinos promise an exciting, sometimes thrilling night out, full of possibility. Most...

BrandScents recently had the opportunity to experience everything Spain has to offer. Spain is more than country; it’s a culture and a lifestyle. That unexplainable experience of “living your best life.” This laid back, siesta existence perfectly contrasts...

Hotels around the world come in all shapes and sizes. From the world’s grandest getups to the more humble accommodations, there’s something for any type of traveller. If you have had the privilege of staying in a hotel in your lifetime, you may know of the certain...

Workplace culture comes from a variety of different aspects of your corporation or business. The way the office looks and feels is one aspect. From floor to ceiling, your corporate space excludes your company’s visions, goals and image. Companies place great emphasis...

We have 5 different senses to help us understand our environment. Humans are unique in that we tend to rely heavily on our eyes. Unlike most other animals, our sense of sight is a fairly complex system in our bodies. There are many components which make up our vision...

Have you ever walked into someone’s home or tried on a friend’s jersey, taken a deep breath, and said, “Hmm, this smells like you.”If so, you understand the power that scent has over our associations. This is because our sense of smell is so closely linked to our...

In today’s world consumers are flooded with information, advertising and marketing tactics left right and centre. Consumers have seen it all, from the good to the bad and all the in-between. This phenomenon has been termed by marketers as “The Clutter”. Creative...