Not only is employee retention vital but the ability to attract new, quality employees is important too. Offering large amounts of money is not what always attracts top-class employees. Often times, it’s the office environment and image of the company that attracts excited and potentially very loyal employees.
Different scents can:
- Increase productivity: studies suggest that a pleasant scent can improve focus and concentration, potentially leading to higher output.
- Improved morale: a positive scent can create a more uplifting atmosphere, contributing to better employee morale.
- Reduced stress: calming scents like lavender can help alleviate stress and anxiety in the workplace.
- Enhanced brand identity: a consistent signature scent can reinforce a company’s brand image.
But very important considerations when using scent marketing with employees:
- Scent sensitivity: it is crucial to consider employees who may have allergies or sensitivities to certain scents, ensuring the fragrance is subtle and not overpowering.
- Appropriate scent selection: choose scents that align with the desired work environment and company culture.
- Proper diffusion: use diffusers strategically to distribute the scent evenly throughout the workspace.
As scent specialists, Brand Scents can assist in creating a work environment that is appealing and aspirational to new staff while at the same time, creating an environment that is conducive to productivity and retention of key staff.
Contact us for more information on creating an aspirational, motivating and productive workspace using the power of scent as a tool.