It’s Valentine’s day and love is in the air – where did that saying even come from? It’s not like we’re walking around living in a SnapChat filter with little hearts floating around us – right? For some people, ‘love is in the air’ just because of the way it smells....
It’s a known fact that no business wants to break the bank by actually trying to get business. Tiring, old and expensive marketing campaigns continue to cost companies millions per year and their effect on consumer interest is dwindling. Would you buy an expensive...
Consumers directly influence the bottom line of any business and If there are no consumers there are no profits. Companies use visual marketing, flashy adverts and catchy jingles to influence consumer behaviour in order to increase sales. This has proven to work over...
As smells of Christmas start wearing away, everyone is gearing up to get back into routine in 2018. When your employees’ alarms go off on their first day back at work, they probably won’t be springing out of bed and when they get to work, it’s important that you...
A corporate identity is a tangible part of your organisation. It’s manifested in your logo, branding, symbols, behaviour and communication. So where do you even begin to start attaching something as intangible as scent to your unique corporate identity? Your corporate...
Markets are oversaturated with product offerings and competition is fierce. Companies often use brands for points of differentiation. With few ways to stand out from the crowd – what innovative, out-of-the-box tactics can marketers use to promote brand loyalty,...
