We have 5 different senses to help us understand our environment. Humans are unique in that we tend to rely heavily on our eyes. Unlike most other animals, our sense of sight is a fairly complex system in our bodies. There are many components which make up our vision...
Have you ever walked into someone’s home or tried on a friend’s jersey, taken a deep breath, and said, “Hmm, this smells like you.”If so, you understand the power that scent has over our associations. This is because our sense of smell is so closely linked to our...
In today’s world consumers are flooded with information, advertising and marketing tactics left right and centre. Consumers have seen it all, from the good to the bad and all the in-between. This phenomenon has been termed by marketers as “The Clutter”. Creative...
A corporate identity is a tangible part of your organisation. It’s manifested in your logo, branding, symbols, behaviour and communication. So where do you even begin to start attaching something as intangible as scent to your unique corporate identity? Your corporate...
